TrueNorth has provided youth mentoring services for the past 40 years, first as Youth Connections and then as Big Brothers Big Sisters (BBBS) of Newaygo County. In 2016, TrueNorth made the decision to disaffiliate from BBBS, and continue providing youth mentoring services under the name TrueMentors. A new logo, program brochure, and flyers were created for the launch of TrueMentors.