Good Choices

The goal of the Good Choices campaign at Ferris State University is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces. Included in the campaign is a minisite, stickers, window clings, a card game, a taxi calling card, and a convelope.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.

The goal of the Good Choices campaign at Ferris State is to separate preconceived notions about the behavior of college students from the reality. The 2011 campaign uses a peer-to-peer chat concept that was applied to both digital and print pieces.